Enhancing creativity with Generative AI

07/10/2023, duration 8 min, , 6270

Creativity
Digital
Technology

From vision to execution: how can we leverage Generative AI best?

In this talk at VivaTech, the biggest startup and tech event in Europe, Anca Marola, Chief Data Officer at LVMH, Matthieu Nicou, Chief Digital Officer at Guerlain, and Violette Chomier, Chief Data Officer at Group Les Echos-Le Parisien share their journeys with Generative AI and the challenges that they have encountered.

The speakers emphasize why AI will be used as a tool to enhance workers’ productivity, but will never replace human’s creativity, empathy, and sense of aesthetics.

Since the recording of this video Matthieu Nicou has been promoted to Chief Omnichannel Officer at Parfums Christian Dior and Violette Chomier has been promoted to AI for Marketing & Media Group Director at LVMH.