The Art of Visual Merchandising with Guerlain Japan
, duration 6 min, , 125
How Keiko adapts global guidelines to create high-impact luxury experiences in Japan
Keiko Takeda, Retail Design & Merchandising Manager at Guerlain Japan, brings global guidelines to life within the nuances of the Japanese retail landscape. From consumer insights and cultural aesthetics to cutting-edge technology, discover how she ensures every detail is designed to elevate the client journey and build lasting desirability.