The rise of China's luxury goods market
, duration 2 min, , 2017
Andrew Wu, Group President of LVMH China, explains how LVMH entered the Chinese market
From 1994, when China stopped issuing foreign exchange certificates, to today’s melding of Chinese and Western cultures, Andrew Wu, Group President of LVMH China, looks back over the last 25 years of LVMH’s presence in the region and the ongoing importance of retail.