"Les Extraordinaires": where Craftsmanship meets Tech at Louis Vuitton
, duration 3 min, , 85
Louis Vuitton’s tech team has launched the application "Les Extraordinaires", a personalization app designed to elevate the client experience for the Maison's most exceptional creations, called “Les Extraordinaires”.
An extraordinary journey, end to end
At Louis Vuitton, some pieces go beyond customization to become truly one of a kind. Across Capucines, Hard-Sided (trunks and boxes), Jewelry, Watchmaking, Home, and Lifestyle, these exceptional orders require a deeply tailored journey, from the first client conversation to final delivery.
To support this level of excellence, Louis Vuitton has launched “Les Extraordinaires”, an app developed over 18 months through close cross-functional collaboration to rethink and fluidify the ordering process for the Maison’s most rare products. Its core ambition is to connect the entire value chain, linking design, production, and the final client experience into a single, seamless flow.
Bringing order to the extraordinary
Clients walk into a Louis Vuitton store to create something entirely on their own. They explore materials, finishes and details with a Client Advisor before placing an order for a truly personal creation.
In the past, this meant navigating separate systems:
"Before, tracking a custom piece meant checking two systems that didn't talk to each other. As Program Leader, my role was to close that gap, so today, a Client Advisor can tell a client exactly where their piece is, in real time," explains Iassen, Program Leader.
By closing these gaps, “Les Extraordinaires” gives Retail teams total visibility while making the client journey completely intuitive.
Savoir-faire meets innovation
At the heart of the app is a renewed product configurator designed to link imagination and production.
"We rebuilt the product configurator so a client or Client Advisor can see a creation in 360° and play with every detail, from exterior color to interior finish. That same configuration tells us instantly whether the piece already exists in our catalog or needs to be produced entirely on demand," shares Diana, Domain Manager, Advanced Services for Customers.
This dual capability allows clients to explore details with absolute precision while instantly streamlining the supply chain. Technology works behind the scenes, allowing savoir-faire and craftsmanship to remain front and center.
One ambition. Many métiers
Les Extraordinaires is the result of a major cross-functional transformation, uniting colleagues across Digital, Retail, Order Flow, Supply & Distribution, Industrial, and Finance.
By connecting every step of the journey, the app ensures that the exceptional nature of each creation is matched by an equally extraordinary service experience. Because when the creations are truly exceptional, the experience behind them should be “Extraordinaires” too.
