Activating clients through data

In this first episode of our Vivatech series, Stéphanie Saba, Client Data Project Manager at Chaumet, Noorin Virani, Group Director Data & Insights at LVMH and Aurélien Gascon, Group Director of Enterprise Architecture & Data Technology at LVMH, reveal how data-driven insights, in-house algorithms, and omnichannel strategies help identify high-potential clients and enhance the customer experience across the Group.

The 2025 edition of VivaTech, Europe’s largest startup and tech event, welcomed over 180,000 visitors from 171 countries. This edition featured 14,000+ startups, reaffirming its global innovation leader status. LVMH Dreamscape highlighted the future of luxury, showcasing 11 Maisons and 14 LVMH Innovation Award startups.