Elevating brand experience through creativity

09/22/2024, duration 7 min, , 10656

Creativity
Digital
Innovation

Discover Louis Vuitton's team behind the ground-breaking Web3 initiative

Hear from the Louis Vuitton team as they passionately share the genesis of bringing the Louis Vuitton VIA project to life.

The Louis Vuitton VIA represents a ground-breaking initiative where the physical and digital realms pave the way for new experiences, exclusive products, and unparalleled opportunities for clients.

The trunk serves as a portal to this digital universe, revealing a range of limited-edition products, digital collectibles, and immersive experiences throughout the year.