Balancing Craft and Technology in Jewelry Design
, duration 4 min, , 5163
Discover Tiffany & Co.’s vision of merging technical knowledge with artistry to bring exquisite new creations to life
Dana Naberezny, Chief Innovation Officer at Tiffany & Co. and Vice President of the Jewelry Design and Innovation Workshop (JDIW), is at the forefront of transforming jewelry design, leading her team in the development of new jewelry products and the exploration of innovative materials.
The JDIW bridges the gap between design and production with engineers, Computer Aided Designers (CAD), master craftspeople, product teams, and manufacturers, collaborating to develop new standards and prototype new jewelry creations.
Their goal is to bring the designer’s vision to life in a sustainable way while honoring the art of craftmanship.