Brand Ambassador

When you join Moët Hennessy (MH), you embark on a career journey with the leaders of luxury wines, champagnes, and spirits within the LVMH Group. You’ll drive your own career within a passionate and diverse workforce that spans four generations and combines a wealth of roles and capabilities. The spirit of conquest and enduring savoir-faire of our bold founders, past and present, will unleash your creativity and inspire you to shape the next chapter in our timeless story. As part of our engaged community around the world, and through the commitments of our global program, Living Soils Living Together, you will help us build a sustainable legacy for our planet and for generations to come. Enter a world of possibilities, and unlock career potential across across our 27 Maisons, and the global reach of LVMH.

Together with our dynamic teams, you’ll bring to life the unique values that define our collective journey: sharing, elegance, epicureanism, integrity, and a spirit of conquest.

If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, Moët Hennessy is where you’ll flourish.

The Moet & Hennessy’s Champagnes & Wines category Brand Ambassador will help build long term advocacy amongst the sommelier & chef community, as well as develop the footprint of the brand in key gastronomy/hotel and selected retail accounts.

 

The Brand Ambassador will have/be:

• Exellent wine knowledge especially on Champagne, able to deliver inspiring brand storytelling, product education, engaging tasting experiences.
• A dynamic public speaker capable of engaging their audience through captivating brand storytelling and technical drinks knowledge. Able to adapt their style to a variety of audiences ensuring that key messages are landing.
• Embracing each Maison’s DNA and philosophy while constantly looking for commercial opportunities for MH Champagnes & Wines portfolios in terms of distribution, trade activation, and visibility.
• Able to suggest relevant Champagnes & Wines within MH Champagnes & Wines portfolio tailored to each account and occasion.

 

ROLE & RESPONSIBILITY

• Win hearts and minds of the Trade and consumers, as well as supporting Moët Hennessy sales team in winning new listings and trade activation expansion.
• Be the face of the MH Champagnes & Wines brands
  • Educate and inspire Internal and external staff to become advocates.
    • Create engaging and informative presentations for external audiences, including clients, partners, and industry events
    • Tailor presentations to specific audiences and effectively communicate the brand's story and value proposition
  • Infiltrate communities, grow relationships and drive brand reputation with Trade influencers and KOL
  • Events (Trade, Consumer, PR), Training, Trade shows, masterclass
    • Plan, coordinate, and execute various events, such as tastings, workshops, and product launches
    • Conduct post-event surveys to gather feedback and measure event effectiveness
    • Coordinate and manage schedule of events
  • Expand digital footprint with relevant and quality contents.

• Enhance category leadership of MH Champagnes & Wines portfolio
  • Work hand in hand with the Moët Sales team to win new listings & trade activations
    • Lead brand advocacy/membership program leveraging sommelier & chef network and professionality in F&B community
    • Define and suggest a target list and activate new opportunities
    • Drive trade activation
    • Attend customer meetings when necessary

• A&P Spending management & monitoring for BA allocated budget
• Brand and commercial support
  • Contribution to drive and implement Global programs in Korea market
  • Support new product and innovation projects
  • Help with Brand training tool kits as well as POSM materials
  • Support communication for cross-channel activation opportunities
  • Update monthly with a qualitative and quantitative report (results, trends, …)
  • Suggest and find efficient activation opportunities
  • Keep an eye and check whether customers are recommending and serving our brands as intended

We are looking for unique and amazing talent. Join us if you have…

• 5+ years of experience in related fields
• Strong wine knowledge – WSET Level 3 preferred
• Excellent understanding of luxury brand business
• Affinity to retail experience is an advantage
• Experience in trade marketing/ retail marketing/ category management is required
• Exceptional analytical, critical thinking, and problem-solving skills
• High degree of commercial sense with value-added solution mindset; customer focused
• Creative thinking and flexibility – ability to multitask and handle pressure in a fast-paced environment
• Strong inter-personal skills to operate in a team environment and cross functionally
• Strong planning and organization skills
• Proactive, highly motivated, energetic, ability to respond quickly and effectively
• Attentive to details and results-oriented
• An appreciation of luxury, quality, lifestyle and comfortable with the drinking environment
• Fluency in Korean & English