The world of luxury: ambitions, careers, and opportunities!

Your entire career has been in the world of luxury. What have been the key stages?

I have indeed spent almost all my career with the LVMH Group. I often say I experienced several “firsts” in the LVMH Group: my first internship, my first job, and also my first responsibilities as a member of a Management Committee, Director of a subsidiary and recently as President of Parfums Givenchy and Kenzo Parfums.

The world of luxury is a unique sector, in which it is possible to have a fulfilling career that is made up of a wide variety of experiences and challenges. My career has been punctuated by opportunities that have allowed me to have a rich working life. I have regularly changed jobs, brands and locations. Personally, my ten-year stint at Parfums Christian Dior, successively as Director of the Perfumes Business Unit and member of the Management Committee, Managing Director for Spain and then Europe, was particularly formative.

LVMH likes to challenge its talents and give them the opportunity to grow and develop. This is very much part of its core values and corporate culture. And I am grateful to the Group for all these enriching experiences!

Did you already know you wanted to go into luxury goods when you left school?

While I was still a student, I did my first internship at Louis Vuitton, and as soon as I left school, I joined Guerlain as a Product Manager. I always wanted to work in an environment where creativity, brand history, communication and marketing played a major role. LVMH, a historic, iconic Group in the world of luxury with a unique portfolio of brands, allowed me to take my first steps in the luxury sector and confirmed my choice of career path.

What do you like about this world?

Brand history, innovation, creativity and the international dimension! In a Group like LVMH, beyond concepts of quality and beauty, we have to work on a brand’s desirability. This is an aspect that is only found in the luxury world and which has always fascinated me.

The luxury sector is also constantly developing and reinventing itself, and is experiencing tremendous growth. It is also a field characterised by intense, yet stimulating, competition.

Our focus is always on our customers. The challenge is to be able to constantly surprise them and to be part of a process of continuous improvement and innovation to meet their expectations of excellence.

What is your roadmap today and what are the main subjects that motivate you?

My first concern is to satisfy my customers all over the world. To achieve this, we need to be up to speed in terms of products and services. We need to be ever more innovative and to communicate effectively. For example, with Parfums Givenchy, a very popular brand with young people, we use the TikTok platform. It’s a bold, creative move that allows us to communicate directly with the younger generation.

I also pay particular attention to my teams, who are a great source of motivation. The human aspect is a strong value for the Group. At LVMH Fragrance Brands we aim, for example, to develop the creativity and entrepreneurial spirit of our employees on a daily basis. We have adopted ”Beauty Needs Entrepreneurs” as a promise to inspire change in our corporate culture, based on values and attitudes of determination, agility, realism and empathy.

In an ever-changing environment, how do you see this sector evolving?

The luxury sector has historically been very dynamic, and the Covid crisis has been an accelerator of several trends that will have a lasting effect on customer interactions. Beyond the increasing use of the digital dimension, we have also seen the deployment of more innovations and technologies to support consumers. Today, you can choose a shade of foundation online. So how do you reproduce a fragrance “digitally”? We are not there yet, but I am sure we will rise to the challenge!

Another strong trend has to do with brand commitment and responsibility. This is a topic that particularly motivates me. Kenzo’s mission is to make the world more beautiful. In line with this, for several years now, we have removed all forms of plastic from Christmas gift boxes. We also design our products so that the boxes, cases and bottles can be kept and reused by our customers. We also want to contribute to a more inclusive world. This is something our employees are deeply

Why is it a sector that can offer great career opportunities to graduates?

With more than 75 companies, LVMH is the world’s leading luxury goods Group, covering a wide range of sectors - fashion, jewellery, perfumes, beauty, spirits…

Furthermore, it is active all over the world and is driven by a strong entrepreneurial spirit that values innovation and creativity. Each year, in line with its “Craft the future” employer promise, LVMH supports young talents throughout their careers in a variety of positions in a world inspired by beauty and desirability!