Managing celebrity influence at Christian Dior Couture
, duration 4 min, , 50
Josephine Marquardt, Celebrity Production Officer, shares insights on building visibility and shaping brand influence in a fast-moving world
Step into Josephine’s world, where creating extraordinary experiences for the Maison's ambassadors turns celebrity dressing into a driver for global brand impact. In a role at the crossroads of visibility and strategy, see how she leverages agility, collaboration and people management skills to enhance even more the desirability of Christian Dior Couture.