3 digital challenges in the Luxury Industry

, duration 7 min, , 9753

Discover the key characteristics shaping the Chinese and US markets in the online luxury industry

Feiyue Li, Head of Strategic Planning & Partnerships at LVMH China, and Larissa Higgins, VP Digital North America at LVMH US, share their expertise on how to tackle e-commerce strategically in order to succeed in a regional environment.

By addressing regulation, talent, and the operating model as the three main global challenges, Feiyue Li and Larissa Higgins showcase digital retail issues such as the implementation of an agile platform and omnichannel strategy to keep up with the market’s demands.